3 Idiots was definitely one of the most hyped movies of the year and currently movie has opened to packed theatres. The names associated with the movie were big enough the likes of whom include, Amir Khan, Raju Hirani and Vidu Vinod Chopra to name a few. Movie is based on ‘Five Point Someone’, a hit novel penned by famous writer Chetan Bhagat. Movie is based on lives of three friends in a college campus and usual matters pertaining to youth, academics etc. Recently, it has been heard that 3 Idiots might be a part of case studies in the management institutes of the country. At some places in Mumbai, movie is being offered for viewing from 6 AM in the morning. Blame it on extended holiday season but that has definitely helped movie in raking more moolah.
The production team of 3 Idiots has taken some innovate steps to pull the viewers out of their houses and watch the movie as first thing in the morning. Amir khan, as we all know is a smart marketing alek and he is leaving no stone unturned in raising the curiosity factor for the movie. Recently, he was travelling across different cities in different get ups during the promotion of the movie.
The movie takes a hit at education system of the country. There are fair enough chances of 3 Idiots along with Rocket Singh changing the way parents perceive education system and consequent careers. Amir Khan is known to work in selected movies and superior marketing strategies that see film doing great business at the box office. Hope, 3 Idiots extends the ‘Jaadu ki Jhappi’ touch of Chopra production. However, one thing is pretty sure. Because of 3 Idiots bollywood will be finishing the year on a relatively high note.