There were many awaited films in the year 2009. Although some films did manage to be successful, some directors couldn’t succeed at the box office. Due to the multiplex strike, there were a lot of films that were accumulated. There were two to three releases every week. This could have been one of the reasons for some of the films to be unsuccessful at the box office.
One of the biggest flops of 2009 is ‘What’s Your Raashee?’ ‘What’s Your Raashee?’ was a much awaited film however it could not do well at the box office because of its length. The film was three and a half hour long and it had 12 songs. Movie goers today avoid lengthy films because all of us today are short of time. Today’s audience wants maximum entertainment in minimum time. Moreover, the story became dull and boring and repetitive after the initial hour. Even though this was the first time that any character has ever played 12 roles in a film, the character were not established properly because how much can you explore 12 characters even in three and half hours.
Another film which was a super duper flop was Aladin. This film had invested nearly 70 crores but it could hardly recover anything. Directed by Sujoy Ghosh, this film invested a lot on special effects but this film’s target audience was not clear. Also, the story of the film wasn’t appealing enough to hold audiences attention. Such big budget films going flop are a big hit to the film industry.